Changing Perceptions / Marketing

What we do: Study misperceptions in the market and in the nation, and think outside the box to change and improve attitudes about manufacturing careers.  Identify key target audiences and using a combination of resources, create actions, programs, marketing and other means to breakdown misperceptions and replace them with actionable information that enhances the perceptions of manufacturing value, rewards, career options and possibilities in Brevard. Think about both near term change and the need to perpetuate messages and evolve attitudes to provide an active, robust manufacturing talent pipeline into the future.


AIM/EDC Joint Committee Members